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It's that time of year. If your 2008 marketing and sales plans are not already solidified, your horse is already behind the cart. This issue of our newsletter will explore some of the benefits of outsourcing your marketing department, and our next issue will offer the counterpart "10 Reasons You Should NOT Outsource your Marketing Department".
1. Multidisciplinary team at a fraction of the cost
A single marketing director's salary can range from $30,000 (right out of school) to six figures (with more experience). And then you are limited to one person's experience, skill sets and personality type. A full-fledged marketing department ideally includes researchers, strategic marketing professionals, writers, designers, photographers, project managers, etc., all adding their own specialized skills to the
marketing efforts of a company.
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