What are you focusing on?
A Positive Economic Outlook from the Marketing Trenches
There's a lot of panic right now, and I don't mean to make light of a very real situation, but I would like to provide an optimistic counterpoint based on feedback I'm getting from a lot of the established businesses that we work with.
I'm happy to report that our customers are not seeing a lot of drops in sales. This is probably because our clients are actively involved in long term planning. They are singing a different song... They are looking at the economic downturn as a period of opportunity.
That's right, we're seeing an increase in requests from current customers, and even new calls from companies who intend to rally their troops, tighten their game and blow away their competitors.
This is not a time to be decreasing your marketing budgets, but you should be scrutinizing them. Now is not a time to be shooting from the hip. Now is a critical time for a solid strategic marketing plan, a realistic budget and clear measurement of effectiveness of activities. Marketing can't solve all of your business challenges, but having the phone continue to ring will certainly make it easier.
Start Your Strategic Marketing Plan -
Register for a Planning Workshop Today
Nearly 100 business owners and marketing coordinators have attended one of our Simple Planning workshops over the past 5 years. Several have attended twice and recommended additional staff members in their business attend.
This workshop will help you develop concrete direction and goals for 2009. Bring
any planning or ideas that you have, and learn from the
experience of the group in this non-competitive environment.
We'll be offering this course 3 times between now and the end of the year: November 13, November 18 and December 10. They fill up quickly, so reserve your spot now.
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Andrew Jazzes Up Halloween at ROBOT
 For those of you who have been following along in the blog, the day is finally here. Did you guess right? Today, we got to meet - in person - Zoot from the Muppet band, Mayhem.
It's always a "treat" to see what Andrew comes up with from one year to the next. Take a look at some of his past costumes and read an exclusive interview with Andrew in our countdown to Halloween '08:
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