2009 Calendar
January 13 - Annual Planning
Throw the formal marketing plan out the window (if you even have one at all)! Because if it's not simple, it probably won't get done.
This workshop is in response to the question, "What can small business owners/managers do to stay focused on their marketing efforts even when things get tough or busy?"
This workshop will provide practical, effective ideas for staying on top of your marketing efforts. If you can put aside 1 hour a week, you can stay on track. By implementing even the most simple form of a marketing plan, you will see improvements in your client, vendor and prospect relations... and your SALES! Come learn how!
February 19 - Increasing Customer Retention
It's easier and far less expensive to keep existing customers than it is to go out and find new ones. If you don't have a customer retention program in place, you could actually be losing sales! Whether you need to start from scratch or strengthen an existing program, this workshop will give you simple ideas that can be immediately implemented.
At this workshop, we will cover:
- Database Management and Segmentation
- Building and Measuring Customer Satisfaction
- Strategies for Continual Contact and Customer Loyalty
March 19 - Driving Traffic to Your Site
How do you get people to your website? There are numerous strategies that you can employ to market your website, and this workshop will help give you the overview to determine which is best for your business.
At this workshop, we will cover:
- Search Engine Optimization
- Pay Per Click Advertising
- Online Directory Listings
- Email Mailing Lists and Newsletters
- Printed Advertisement and Direct Mail
- Day to Day Business Communication
- and more!
April 16 - Website ROI
Details coming soon! Join our mailing list to receive updates (See "Mailing List Sign Up" below).
May 19 - Email Marketing 101
Email marketing has become an effective tool for tons of businesses... can it work for you? This workshop will introduce you to the basics of email marketing and how you can use it to stay in front of your current customers and build relationships with new contacts.
At this workshop, we will cover:
- Benefits of email marketing
- Building permission-based lists
- Managing your mailing list
- Costs of email marketing
- Getting started with Constant Contact
At the end of the workshop, you will have the knowledge that you need to start using email marketing in your business. This workshop is one of the fastest to fill up each time we run it, so quick RSVPs are recommended.
June 23 - Using Google AdWords
Details coming soon! Join our mailing list to receive updates (See "Mailing List Sign Up" below).
October 28 - Social Media - Is it right for you?
It's the latest craze and with good reason - but is it right for your business? As a small business, social media can provide inexpensive, self-managed publicity, personality development and community building. It can also be a giant waste of time, an expensive outsourced activity and a haphazard distraction. This workshop is meant to foster a discussion of social media and its place in an overall marketing strategy for small businesses - pros and cons, time commitments and costs. Come to this session to hear what other businesses are doing and considering. Bring your successes and your disappointments!
November 17 - Annual Planning
Throw the formal marketing plan out the window (if you even have one at all)! Because if it's not simple, it probably won't get done.
This workshop is in response to the question, "What can small business owners/managers do to stay focused on their marketing efforts even when things get tough or busy?"
This workshop will provide practical, effective ideas for staying on top of your marketing efforts. If you can put aside 1 hour a week, you can stay on track. By implementing even the most simple form of a marketing plan, you will see improvements in your client, vendor and prospect relations...and your SALES! Come learn how!
December 9 - Annual Planning
Throw the formal marketing plan out the window (if you even have one at all)! Because if it's not simple, it probably won't get done.
This workshop is in response to the question, "What can small business owners/managers do to stay focused on their marketing efforts even when things get tough or busy?"
This workshop will provide practical, effective ideas for staying on top of your marketing efforts. If you can put aside 1 hour a week, you can stay on track. By implementing even the most simple form of a marketing plan, you will see improvements in your client, vendor and prospect relations...and your SALES! Come learn how!
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