2011 Calendar
November 9, 2011 - Visual Branding: Solidify Your Company's Identity
Find out how large corporations build and manage their brands, and see how applying those principles can help businesses of any size. During the second half of the workshop, we'll focus on your materials! Bring it all with you, from brochures to business cards to signs to your website to your sales proposals to your ads. We'll take a look at everything together in a guided group critique. Is your message and image consistent? Are you conveying your differentiators in a unique way? Get first-hand tips on things you can improve RIGHT NOW with your branding efforts.
December 9, 2011 - Simple Planning
Throw the formal marketing plan out the window (if you even have one at all)! Because if it's not simple, it probably won't get done.
This workshop is in response to the question, "What can small business owners/managers do to stay focused on their marketing efforts even when things get tough or busy?"
This workshop will provide practical, effective ideas for staying on top of your marketing efforts. If you can put aside 1 hour a week, you can stay on track. By implementing even the most simple form of a marketing plan, you will see improvements in your client, vendor and prospect relations... and your SALES! Come learn how!
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