Paladin IT Services provides computer networking, custom software programming and database integration. Initial research showed multiple businesses with very similar names. The theme of the "knight" was so overused by other businesses named Paladin that we decided to focus on the services provided by the firm. Custom type plays off a networking idea and gives this Paladin a distinctly different image.
The logo is modern, yet conservative enough to appeal to a target market that may be intimidated by anything seeming too technologically advanced.
