Most seasoned pet owners will tell you that a relaxing vacation for them is anything but relaxing for their dogs if they have to be boarded. Most pets are grateful to leap back into their owners arms after a few weeks of high stress.

The Palms is a "resort" in every sense of the word. The Palms has every amenity you could dream up: private doggy suites, an in-ground swimming pool, massage therapy and web cams so that owners can check in on them via the Internet.

The goal of the logo was to convey as much luxury and relaxation as you could imagine in any human resort. The Saluki is the perfect high end mascot for this upscale business. The gentle breeze and abstract, swaying palm add a relaxing movement to the logo. Custom type reinforces the mark and adds to the finishing touch.