How It Works
Initial Plan and Budget Development
Our structured process helps us quickly learn about your company and business goals through a series of homework assignments and facilitated interviews with your key team members. The outcome of this process is a one- or two-page strategic plan with marketing initiatives mapped out for the year according to a monthly budget.
Ongoing Consulting
A critical part of your plan and budget is ongoing consulting, and ROBOT becomes your expert resource for marketing direction. When you have marketing ideas or when opportunities arise, you always have a sounding board and guidance. The program also provides the structure necessary to help organize and prioritize efforts.
Project Work
Your plan will most likely include projects to help you successfully market your business. Whether you need a new logo, website changes, customer satisfaction surveys or advertising design, we provide experts on staff for marketing, graphic design, web development and more along with a large network of vendors who are all at your disposal to get your projects done. We are also happy to work with your internal resources, staff and existing vendors.
Regular Tracking, Reporting and Analysis
We recognize that you want to see a return on the projects and initiatives we recommend. Every project begins with clear goals and metrics to measure success. We regularly evaluate the results and make adjustments to optimize the performance of your initiatives and to maximize returns.
Annual Plan and Budget Reviews
On an annual basis, we conduct a comprehensive audit of past initiatives and update your marketing plan and budget to reflect changing organizational goals, needs and priorities.
Resources
Online Client Portal
Each Strategic Marketing Program client receives access to an online portal which we use as a tool to keep a history of meeting agendas, meeting notes, upcoming deadlines, important correspondence and project files.
Ongoing Education and Training Opportunities
Our strategic marketing clients receive complimentary admission to our regularly scheduled Marketing Gym workshops.
Network of Other Small Businesses
We work with small businesses from a variety of business-to-business and consumer-oriented industries, and we actively look for opportunities to make connections between our clients.
How Do I Start?
Read More
About the program >>
FAQ's >>
Contact us for more information
Call us at 210.476.8801 or email us.
Attend an information breakfast
Contact us if you would like to attend an information breakfast to learn more about the program and meet our consultants with absolutely no obligation.
